Business Metrics and KPI 📊

All primary metrics are now available via a single GraphQL query.

Core KPI (stats)

Returns DAU, quiz completion rate, and gift CTR.

Query:

query {
  stats {
    dau
    quizCompletionRate
    giftCtr
    totalSessions
    lastUpdated
  }
}

---

Trends and Charts (trends)

Returns time series for building linear charts.

Query:

query GetTrends($days: Int!) {
  trends(days: $days) {
    dates
    dauTrend
    quizStarts
    lastUpdated
  }
}

---

Conversion Funnel (funnel)

User progression through major product stages over the last 30 days.

Query:

query {
  funnel {
    name
    count
    conversionRate
  }
}